Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark

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Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark. / Lind, Andrea Veggerby; Hallsson, Bjørn Gunnar; Morton, Thomas A.

I: Journal of Environmental Psychology, Bind 89, 102054, 01.08.2023.

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › fagfællebedømt

Harvard

Lind, AV, Hallsson, BG & Morton, TA 2023, 'Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark', Journal of Environmental Psychology, bind 89, 102054. https://doi.org/10.1016/j.jenvp.2023.102054

APA

Lind, A. V., Hallsson, B. G., & Morton, T. A. (2023). Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark. Journal of Environmental Psychology, 89, [102054]. https://doi.org/10.1016/j.jenvp.2023.102054

Vancouver

Lind AV, Hallsson BG, Morton TA. Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark. Journal of Environmental Psychology. 2023 aug. 1;89. 102054. https://doi.org/10.1016/j.jenvp.2023.102054

Author

Lind, Andrea Veggerby ; Hallsson, Bjørn Gunnar ; Morton, Thomas A. / Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark. I: Journal of Environmental Psychology. 2023 ; Bind 89.

Bibtex

@article{c85846c219564b1ea2c9e1d4771c8607,
title = "Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark",
abstract = "Effectively communicating climate science requires context-dependent understanding of the target audience and the underlying drivers of their attitudes. The current study explored the landscape of public opinions on climate change in Denmark using segmentation analysis, and investigated its political orientation predictors. Using latent class analysis, we identified the AAACID model; 6 distinct groups that represent the salient differences in Danish climate attitudes, namely the Alarmed, Alert, Ambivalent, Cautious, Indifferent and Doubtful. Climate concern and prioritizing climate mitigation agendas when voting were both negatively associated with Right-orientation, hierarchy, and individualism. A cross-cultural comparison, using the Global Warming's Six Americas framework, further revealed substantial differences between Danish and American public attitudes on climate change. We suggest communication strategies suitable for each segment, and conclude that despite the consensus culture and general acceptance of climate science, political orientation still plays an important role in the remaining disagreement on climate issues in Denmark.",
author = "Lind, {Andrea Veggerby} and Hallsson, {Bj{\o}rn Gunnar} and Morton, {Thomas A.}",
year = "2023",
month = aug,
day = "1",
doi = "10.1016/j.jenvp.2023.102054",
language = "English",
volume = "89",
journal = "Journal of Environmental Psychology",
issn = "0272-4944",
publisher = "Academic Press",

}

RIS

TY - JOUR

T1 - Polarization within consensus? An audience segmentation model of politically dependent climate attitudes in Denmark

AU - Lind, Andrea Veggerby

AU - Hallsson, Bjørn Gunnar

AU - Morton, Thomas A.

PY - 2023/8/1

Y1 - 2023/8/1

N2 - Effectively communicating climate science requires context-dependent understanding of the target audience and the underlying drivers of their attitudes. The current study explored the landscape of public opinions on climate change in Denmark using segmentation analysis, and investigated its political orientation predictors. Using latent class analysis, we identified the AAACID model; 6 distinct groups that represent the salient differences in Danish climate attitudes, namely the Alarmed, Alert, Ambivalent, Cautious, Indifferent and Doubtful. Climate concern and prioritizing climate mitigation agendas when voting were both negatively associated with Right-orientation, hierarchy, and individualism. A cross-cultural comparison, using the Global Warming's Six Americas framework, further revealed substantial differences between Danish and American public attitudes on climate change. We suggest communication strategies suitable for each segment, and conclude that despite the consensus culture and general acceptance of climate science, political orientation still plays an important role in the remaining disagreement on climate issues in Denmark.

AB - Effectively communicating climate science requires context-dependent understanding of the target audience and the underlying drivers of their attitudes. The current study explored the landscape of public opinions on climate change in Denmark using segmentation analysis, and investigated its political orientation predictors. Using latent class analysis, we identified the AAACID model; 6 distinct groups that represent the salient differences in Danish climate attitudes, namely the Alarmed, Alert, Ambivalent, Cautious, Indifferent and Doubtful. Climate concern and prioritizing climate mitigation agendas when voting were both negatively associated with Right-orientation, hierarchy, and individualism. A cross-cultural comparison, using the Global Warming's Six Americas framework, further revealed substantial differences between Danish and American public attitudes on climate change. We suggest communication strategies suitable for each segment, and conclude that despite the consensus culture and general acceptance of climate science, political orientation still plays an important role in the remaining disagreement on climate issues in Denmark.

U2 - 10.1016/j.jenvp.2023.102054

DO - 10.1016/j.jenvp.2023.102054

M3 - Journal article

VL - 89

JO - Journal of Environmental Psychology

JF - Journal of Environmental Psychology

SN - 0272-4944

M1 - 102054

ER -

ID: 357154997